
1986
My first Saturday job
At eighteen I worked Saturdays in a small dress shop. My first lesson had nothing to do with fabric: women don't want to be sold to, they want to be seen.
An online boutique for women over 45.

This little shop is mine. Ever since I was eighteen I've helped women find clothes that make them feel like themselves, first in a small dress shop and later as a personal stylist. Now I do the same thing for you, online.
The question I ask myself when I'm choosing came from a very long lunch: could you wear it for hours, laugh, reach for the bread and forget you have it on?
Here's a little more about me, and why this shop exists.

1986
At eighteen I worked Saturdays in a small dress shop. My first lesson had nothing to do with fabric: women don't want to be sold to, they want to be seen.

1995
I became a personal stylist at a big department store. For years I helped women find something to wear for weddings, job interviews, funerals and fresh starts, and I learned how much a good outfit can change the way someone walks into a room.

2017
After more than twenty years at the department store, I went out on my own and started styling women from home. Most of my clients found me through a friend of a friend, and many of them were women my own age.

2025
At my best friend's sixtieth I wore a dress I'd grabbed in a hurry. It looked lovely in the mirror and awful by the second course, and I spent three hours tugging at it. When I got home I wrote down what I'd actually wanted to wear, and stuck the list on the fridge.

2026
I finally started my own boutique, online, with that list and the question I came home with.
Changed your mind? You can return your order within 30 days of receiving it, no reason needed. Email us first and we'll send you the return address. Return postage is at your own cost, and you'll find the details in our returns policy.
I'm so glad you found us. If there's anything you'd like to ask, I'd love to hear from you.
Warmly, Nora