Bettany | Floral Ruffle Button Front Jacket

Pretty enough for an occasion, easy enough for a Tuesday

Once the mornings turn properly cool, everything you reach for is dark and practical, and somewhere along the way the pretty things stopped getting worn at all. Not because you stopped liking them, but because they all seem to need an occasion first. The Bettany™ was designed for exactly those days: a soft blush layer that looks like you made an effort and asks nothing of you in return.

Pull it on over a long-sleeve top for a cool morning errand, a walk along the river or a lunch in town. Tiny multicoloured blooms are scattered across the panels with the occasional butterfly drifting between them, so no part of it looks quite like another. It fastens up the front, ruffles sit on the placket, at the cuffs and around the curved hem, and the shape is cut close through the bust and waist before it flares softly below.

Tired of saving your prettiest pieces for days that never arrive?

Something soft should get worn on a Wednesday, not kept for later. Three things usually get in the way, and the Bettany is built around all three.

Pretty pieces that feel too precious for a normal day

The nicest things in the wardrobe get reserved for occasions, and then the occasions do not come, so they hang there being admired instead of worn.

From a distance the Bettany reads as simply a pretty pink layer, easy enough to throw over a plain top on an ordinary Tuesday.

A pink that reads as too sweet

Bright, sugary pinks look girlish rather than grown up, which is why plenty of women give up on the colour altogether.

This is a pale dusty blush, a pink that flatters rather than dominates, so it reads soft and grown up instead of sweet.

A print with nothing left to discover

A flat, even pattern tells you everything it has in the first glance, and after that you are simply wearing a print.

The blooms and butterflies are different on every part of the Bettany, so weeks later there is still something new to find when you glance down at your sleeve.

Designed for women who want something soft in their wardrobe

Wear it over a long-sleeve top with jeans for a cool errand morning, or with dark pants when the afternoon turns into dinner.

This one comes in a single shade, Pink, the pale dusty blush rather than anything bright. Sizes run S, M, L, XL, 2XL and 3XL, and it is sized the way you expect, so order what you normally wear.

Imagine wearing your Bettany

Picture a grey morning, this over a long-sleeve top, the ruffled cuffs showing at your wrists while you wait for your coffee. Someone leans in to look at the pattern and finds butterflies hiding among the flowers. The whole outfit took no thinking at all and looks like it took plenty.

No pretty piece waiting for an occasion.
No pink that reads as too sweet.
No print you have already finished looking at.

Why women love Bettany

✓ Tiny multicoloured blooms and butterflies scattered across the panels

✓ Different on every part, so there is always something new to notice

✓ A pale dusty blush that flatters rather than dominates

✓ Reads as a simple pretty layer from a distance, detailed up close

✓ Ruffles on the front placket, at the cuffs and around the curved hem

✓ Close through the bust and waist, flaring softly below

✓ One soft Pink shade, sizes S to 3XL

Because soft should be allowed on a weekday

The Bettany was made for the woman who wants something pretty she can wear on an ordinary day. With our sale still on at 60% off, this is the moment to choose your size. 🧡