The jeans with a story already built in
You know the jeans you keep going back to, the pair that looks like an old favourite you have loved every day. New jeans rarely start out that way. The Greta™ was designed for that moment, when you want a vintage look from the very first wear.
It is a pair of straight-leg jeans with a mid rise, a vintage look and plenty of distressing, including ripped holes. The hem is frayed, and the straight cut keeps the line clean from hip to hem.
Why do new jeans so rarely look like your favourite pair?
A good pair of jeans is the foundation of a wardrobe, yet most look too plain, too polished or too trendy to wear without thinking twice.
Jeans that look too new to have any attitude
A perfectly clean pair can feel like a blank page, and with a simple top the whole outfit ends up looking flat.
Greta has distressing and ripped holes, a vintage look that gives your outfit character from the first day you wear it.
Cuts that go out of style within a season
Cuts that chase the latest trend can look dated before the season is over, and then they sit in the wardrobe.
Greta has a straight cut with a mid rise, a timeless line that does not belong to any one trend.
A distressed look that stops halfway
Some jeans have a few holes and a perfectly neat hem, so the distressed look feels like an afterthought.
Greta carries the distressed texture all the way to a frayed hem, so the look feels complete from top to bottom.
Designed for women who want jeans with a little attitude
You wear jeans more than almost anything else, and you like them with character rather than polish. You want a pair that looks like it has a past, without having to wear it in yourself.
Greta comes in Black, Light Blue and Dark Blue, in sizes S through 2XL. Check the size chart for waist, hip and length before you choose.
Imagine wearing your Greta
It is a Saturday and you are heading into town for brunch with friends. Greta in Light Blue, a simple white tee, a jacket on top and your favourite boots. The ripped holes give the outfit some attitude, the straight legs fall in a clean line, and the frayed hem finishes the look. You catch your reflection in a store window and realise this is the pair you will keep reaching for.
No jeans that look too new to wear.
No trend that is out of style by next season.
No half-finished distressed look.
Why women love Greta
✓ Vintage look from the very first wear
✓ Straight-leg cut with a timeless line
✓ Mid rise
✓ Distressed texture carried through to the frayed hem
✓ Ripped holes that give the look its attitude
✓ Three colours: Black, Light Blue and Dark Blue
✓ Available in sizes S through 2XL
A pair of jeans that already feels like yours
Choose the colour that suits your wardrobe, check the size chart, and wear them from the very first day. With our sale still on at 60% off, this is the moment to choose your colour and your size. ✨
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