Looking like you tried, on a day you did not
Some days you have no interest in building an outfit and still want to look like you have something going on. The Seren™ was designed for exactly those days: one bold, original print on a relaxed shape you pull on and forget about.
Wear it for a Saturday morning, a long drive or an evening when the temperature drops without warning. The print makes the statement on its own, the hood pulls in with a drawstring so you can tighten it against the wind, and a roomy pocket keeps your hands out of the cold.
Tired of standing out being so much work?
Looking interesting usually costs you comfort, time, or both at once. Three things usually get in the way, and the Seren is built around all three.
Making a statement normally takes effort
The outfits that get noticed are the ones you had to assemble piece by piece, and on a cold Saturday morning you simply do not have it in you.
The bold, original print on the Seren makes the statement before you say a single word, with nothing underneath it to plan.
Standing out usually means being uncomfortable
The interesting piece is so often the stiff one, and by the middle of the afternoon you just want it off.
The relaxed, easy fit and the soft, warm feel mean you stay comfortable from the first hour right through to the last.
One piece, one occasion
A bold layer that only suits one kind of day sits folded on the shelf for the rest of the week.
The easy shape dresses up over a simple top or stays casual over jeans, so the Seren moves through the whole week with you.
Designed for women who would rather be remembered than blend in
Wear it to a Saturday coffee or over leggings on a cold morning walk. It suits a casual dinner and a day of errands just as well.
It comes in one bold original print, so there is no colour decision to make. Sizes run S, M, L, XL, 2XL, 3XL and 4XL, in a relaxed, oversized cut.
Imagine wearing your Seren
Imagine deciding to leave and being out the door almost immediately, hood down, hands in the pocket, and still being the only woman in the coffee shop wearing something anyone would remember afterwards. That is the entire appeal of it.
No outfit to assemble before you leave.
No stiff layer you want off by noon.
No piece that only works one day a week.
Why women love Seren
✓ One bold, original print that makes the statement for you
✓ Relaxed, oversized fit you can dress up or keep casual
✓ Soft and warm from the first moment you put it on
✓ A drawstring hood you can tighten against the wind
✓ A roomy pocket for your hands
✓ Easy over jeans, over leggings or over a simple top
✓ Sizes S to 4XL
Because looking interesting should not be a project
The Seren was made for the woman who wants her easiest layer to be her boldest one. With our sale still on at 60% off, this is the moment to choose your size. 🧡
This customer purchased
Judith | Floral Maxi Wrap Dress
